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Premier Kiwi Partnership

TNZ is seeking to partner ADS approved inbound tour operators (ITOs) in New Zealand and travel sellers in China to develop and promote new, high quality Chinese ADS tour itineraries for travel to New Zealand.

We are interested in working with those ADS approved ITOs and Chinese travel sellers to:

  • Develop new, innovative and high quality tour itineraries for Chinese ADS tours to New Zealand, and
  • Work with TNZ and trusted partners in China to market and promote these itineraries to prospective visitors.

Those ADS approved ITOs and China travel sellers whose applications are approved by TNZ will be allowed to use Qualmark-developed branding on approved itineraries.

Please note that any ADS approved ITO which has had its ADS approval status either suspended or revoked during the past 24 months will not be eligible to apply for PKP programme endorsement.

High quality tour itineraries

The ITOs and Chinese travel sellers selected to take part in this programme will be entitled to use a PKP programme logo on itineraries which meet the criteria listed below. This will support customer confidence for those visitors electing to travel to NZ with these tours.

How to apply


Your application and any enquires related to this application must be directed to:

China Market Development Unit
Tourism New Zealand
PO Box 95
Level 22, Vodafone House
157 Lambton Quay

Email: chinamarket@tnz.govt.nz

Your application must include a fully completed application form listed below and copies of all supporting documents listed in the application form.

You can also find application criteria below.