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Qualmark helps make sure we deliver 100% Pure New Zealand experiences to our visitors by providing a national quality and environmental accreditation system.

Owned by Tourism New Zealand and backed by leading industry organisations, it provides a star grading system for accommodation providers and venues, and a quality endorsement programme for other tourism businesses.


Qualmark helps our visitors and international travel sellers select the right tourism product to suit their needs. By looking for the Qualmark logo, consumers and travel sellers can book and buy with confidence, knowing that the products are quality assured.

The programme is run as a service to the New Zealand tourism industry on a not-for-profit basis. There are now over 2,000 tourism businesses carrying a Qualmark and each benefit from not only improving business practices and building capability but also the credibility and visibility offered by the Qualmark logos.

Qualmark will help ensure your business is 'export ready' and put you in touch with the international visitor market.

Qualmark objectives

  • To enable travellers to select accommodation, activity and attraction options with confidence, knowing that the businesses they've chosen have been quality assured.

  • To work with the tourism industry, for the benefit of the tourism industry.

Building your business and our industry

Once your business is up and running independent quality assurance should be a natural next step. As the official mark of quality for the New Zealand tourism industry, joining Qualmark will assure your customers that yours is a professional tourism business that can be trusted to deliver a quality experience.

The Qualmark quality mark, and the systems that sit behind it, support you to enhance the quality of what you offer, bolster your market position and profile, and attract more profitable customers.

By looking at all aspects of your business - from cleanliness to the extra services you provide, staff professionalism and management practices - Qualmark helps you strengthen the experience you offer. It helps you identify where improvements can be made, and to keep you up to date with industry development and visitor expectation.

Qualmark will help you stand out from the crowd - especially when it comes to growing your profile internationally.

  • New Zealand tourism operators must be Qualmark accredited to participate in all Tourism New Zealand trade events offshore

  • Preferential promotion is given to Qualmark accredited operators on www.newzealand.com

  • Tourism New Zealand selects operators that carry a Qualmark in itineraries for visiting media and international travel sellers.

Tourism New Zealand's roleĀ 

Tourism New Zealand works with Qualmark to help the tourism industry deliver quality holiday experiences to visitors and maintain a high level of visitor satisfaction. Our offshore staff also work to raise the profile of Qualmark internationally, so that our visitors know to look for the Qualmark logo when they come here.

As part of our quality strategy, operators must be Qualmark accredited to take part in Tourism New Zealand's international trade marketing events and offshore trade shows. We prefer to use operators that carry a Qualmark in our itineraries for media and international travel sellers visiting New Zealand.

Want to know more?

See the brochure below for more information about the benefits of Qualmark quality assurance.

For more information call Qualmark on 0800 782 562, email enquiries@qualmark.co.nz or visit the website - www.qualmark.co.nz - for more information about the Qualmark system, a listing of all Qualmark accredited operators and information for tourism businesses.