The i-SITE Visitor Information Network will play a key role in
ensuring New Zealand delivers an outstanding visitor experience
around Rugby World Cup
2011 (RWC 2011).
The network is supporting the New Zealand
2011 office (NZ2011) on a range of initiatives to ensure the
tournament is a world-class event, and to encourage overseas rugby
fans to do more and spend more while they are here, says Tourism
New Zealand i-SITE Manager Andrew Leslie.
I-SITEs are involved with the RWC 2011
volunteer programme; from recruitment, through to training and
during the tournament itself. They are also helping to promote
festival events and ensuring New Zealanders are ready to roll out
the welcome mat to international rugby fans.
The drive to recruit 5,000 plus volunteers for RWC2011 is
underway and i-SITE centres are providing an alternative
registration point for people who don't have access to online
registration and information.
i-SITEs will also be involved in training the volunteers who
will be responsible for providing visitor information to rugby
"Volunteers will be trained to proactively guide rugby fans to
i-SITEs to ensure sales opportunities for accommodation,
attractions and other visitor activities are maximised," explains
"There'll also be a regular line of communication between
i-SITEs and volunteer teams during the tournament to ensure they
are deployed where they are most needed."
i-SITEs will be 'front-of-house' in promoting the nationwide festival that is being planned
around RWC 2011.
Staff will tailor festival event information to visitors'
specific interests and travel plans, and distribute festival
brochures. i-SITEs are also providing input to NZ2011 to help
develop the festival programme.
Warm welcome for rugby fans
NZ2011 is planning marketing campaigns to motivate Kiwis to be
good hosts to the thousands of rugby fans who will descend on the
country for RWC 2011, and to create a nationwide sense of
Branding and collateral in the i-SITE centres will help bring
these campaigns to life, says Andrew Leslie.