Tourism New Zealand recently held a number of roadshows with the
tourism industry exploring in detail its new target market
research, digital strategy and changes arising out of the
redevelopment of its consumer website - www.newzealand.com.
Catherine Bates, Tourism New Zealand's General Manager Brand and
International PR, introduced the update with a presenation on its
marketing and digital strategy.
Marketing Research Manager Hinemarie Larkins led the discussion
on the active considerer, its new target market. Market reports and
summaries for the active considerer research are also available online.
Pat Verryt, Tourism New Zealand's Online Manager, took attendees
through changes to www.newzealand.com.
Presentations from the update are available for