UK breakfast television show Daybreak left New Zealand
this week after an action packed nine-day visit designed to
showcase the experiences on offer during Rugby World Cup 2011.
Daybreak sports editor Dan Lobb and his
four-strong production team travelled from Auckland to Dunedin
during the visit, which was hosted by Tourism New Zealand as part
International Media Programme.
Dan and the team filmed in both the North and South Island, with
highlights including stepping onto Eden Park with Buck Shelford,
landing on White Island and touring Christchurch by bike.
They posted photos of the trip on the official
Daybreak Facebook page and praised New Zealand via
Twitter, telling fans: "Love NZ - if u haven't been, come!!"
Tourism New Zealand General Manager Brand and International PR
Catherine Bates said the Daybreak footage was due to screen in the
UK during February. It would help show visitors the wide array of
activities available during Rugby
World Cup 2011, she said.
"Daybreak is watched by an audience of 800,000 in the
UK and it's a real coup to have New Zealand experiences showcased.
We know we have loads of passionate rugby followers travelling from
the UK for Rugby World Cup 2011 and we are hoping to entice many
more in time for the tournament's opening match on 9
Tourism New Zealand's International Media Programme provides
funding to support high value international media visits that will
promote New Zealand's tourism interests overseas.
The UK is
New Zealand's second largest source of international visitors. In
the year to November 2010, New Zealand welcomed 237,909 visitors
from the UK.