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Flash new banners promote New Zealand overseas

Date Published: 18 May 2011

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Tourism New Zealand is taking its online advertising to the next level, with a series of highly visual and interactive online ads going live on popular German and Australian news and travel websites.

The eye-catching advertisements are part of the New Zealand 100% Pure You global consumer marketing campaign that is now live in major New Zealand tourism markets around the world. A new Australian advertisement launching next week promotes travel to New Zealand for the upcoming ski season, while the two German advertisements feature imagery from Milford Sound and Rotorua.

Tourism New Zealand General Manager Marketing Communications Justin Watson said the ads were a key tool in effectively engaging and convincing travellers to visit New Zealand.

"Our target market research last year identified the web as a highly influential source or information for consumers considering a trip to New Zealand. By creating attention grabbing and interactive digital advertising like those we have recently launched in Australia and Germany, we can effectively and cost-efficiently reach overseas consumers in our target markets."

Preliminary campaign data out of Australia shows that the online New Zealand 100% Pure You advertising is driving approximately three times the number of referrals to travel sellers for the same investment when compared to Tourism New Zealand's prior campaign work. Data for other key markets is still being gathered.