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Kia Kaha at Kiwi Link Japan and Korea

Date Published: 14 June 2011

Kiwi Link Japan and South Korea got underway yesterday in Tokyo, providing a clear vote of confidence the Japanese tourism market is continuing to rebuild after March's earthquake in north-eastern Japan.

A dozen New Zealand tourism delegates travelled to Tokyo and will then travel on to Osaka, before the majority move on to Seoul in South Korea on 16 June.

A total of 40 Japanese travel sellers are attending the events in Japan. While in the Korean capital, the delegates will make a series of sales calls to key wholesalers.

Tourism New Zealand General Manager Asia Markets, Mark Frood says the turnout was positive for New Zealand's tourism industry, particularly in light of recent events in Japan.

"The Kia Kaha attitude is alive and well in Japan. Travel sellers have been keen to attend Kiwi Link and are optimistic about growing arrivals into New Zealand. The event works well for both travel sellers and New Zealand operators by developing and enhancing relationships. The energy within the first round of meetings in Tokyo yesterday reflected the desire to work together on recovery of the Japan market.

"In January this year we were experiencing exceptional interest from both Japan and Korea, with visitor numbers showing growth of 10 percent and 6.4 percent respectively. Despite recent events in Christchurch and in Japan, given the added Air New Zealand capacity from December we envisage the market returning to growth later this year."

The Kiwi Link, bi-annual event provided an opportunity to introduce Tourism New Zealand new Regional Manager Japan Korea Nick Mudge to the New Zealand operators. Nick will start on 20 June.

  • For more information on the Japan and Korea market.