Tourism New Zealand's latest campaign in the German market
entered a new phase this week with the arrival of comedian Bernhard
Hoecker to New Zealand on a trip that will be directed by his
Popular Bernhard Hoecker is embarking on a nine-day tour around
New Zealand participating in activities as voted by his German You
Tube, Facebook and Twitter followers.
The promotion received more than 6,800 suggestions on activities
for him to do from joining in on a Haka to baking volcano bread on
White Island. Followers then voted on which suggestions they liked
Videos of his experiences, complete with his personal commentary,
will be posted on Tourism New Zealand's travel website,
newzealand.com and Bernhard's own social media channels.
The "Hoecker discovers New Zealand" trip is all part of Tourism
New Zealand's latest campaign to engage with active considerers in
Germany, personalise the New Zealand 100% Pure you message and
encourage travelers to book a holiday.
Tourism New Zealand's General Manager Marketing Communications
Justin Watson says the campaign is designed to showcase all the
amazing experiences that are on offer and present New Zealand as a
popular and fun destination.
"Through this campaign, we have invited Bernhard to provide his
own "guided tour" of New Zealand from top to toe, experiencing the
activities that his German compatriots want him to do."
Through online channels, Bernhard viewers can follow and interact
with him as he experiences the trip of a lifetime.
"Having followers make suggestions on activities, and then voting
on what Bernhard should do gets them thinking about what they would
do during their New Zealand holiday."
The campaign is a fully integrated marketing, trade and public
Tourism New Zealand has partnered with airlines to provide
promotional offers for the duration of the campaign, and with local
New Zealand operators and operators based in Germany to put
together travel packages.