Continued growth in visitor arrivals from China, Korea and
Australia has set a solid platform for New Zealand's tourism
industry as it heads towards the peak summer season.
The three markets contributed an extra 3,495 visitors over the
same month in 2009. That growth helped push total visitor
arrivals for September to 174,200, the highest visitor total ever
for the month.
Total arrivals across all markets for the year to September were
up +1 percent on the same month in 2009, while over the full year
growth is up +3.8 percent.
Tourism New Zealand Chief Executive Kevin Bowler says the
increase in visitor arrivals from China and Korea has been driven
by robust economic growth in the region.
"The Chinese and Korean economies have gone from strength to
strength this year and we are expecting that to translate into
continued growth in visitor arrivals during the peak New Zealand
"Arrivals from Australia were up slightly in September, setting
the stage for a positive full calendar year result from the
Australian market. We have a lot of marketing activity planned with
our airline, trade and regional tourism organisation partners in
Australia in coming months which aims to drive more growth over an
extended summer period."
Japan was the only major Asian tourism market to suffer a
decline in numbers during September vs prior September, but remains
positive +10.3% full year on full year to 87,873.
"The rebound period following last year's global Swine Flu
outbreak is coming to an end and we are optimistic that we will see
moderate growth in Japanese visitor numbers this summer," Kevin
"Tourism New Zealand has launched a massive sales promotion with
Japan's largest travel agent, JTB, and Air New Zealand has
announced an additional 14 charter flights between Japan and New
Zealand during the peak season. Indications from travel agents are
that forward bookings from Japan are currently ahead of the same
period last year."
Visitor arrivals from New Zealand's key western markets remained
steady or declined slightly, with the exception of Canada and
Germany, which recorded moderate increases in arrivals to New
The UK's slower than average economic recovery and higher seat
prices compared to last year saw it suffer the greatest decline in
visitor arrivals to New Zealand in September, dropping by 1,962
visitors, or 18.6 per cent.
International Visitor Arrivals September
||Month of Sept 2010:
||Year-ending Sept 2010:
For full visitor arrivals data see Markets and Statistics
For more information contact:
Sue Allen, 029 917 5466 or firstname.lastname@example.org