Visitor arrival figures released today confirm that growth has
been maintained in January with the number of overseas arrivals up
2.7 per cent year on year, and up 0.5 per cent for the same month
Tourism New Zealand's Chief Executive Kevin Bowler says, "This
saw a record January, with overseas visitor arrivals hitting
266,800 for the first time. This is a significant result with both
China and Australia continuing to show strong growth."
Statistics New Zealand's International Travel and Migration
figures show arrivals from Asia grew, with Singapore up 26.1 per
cent, Malaysia up 97.6 per cent and China up a staggering 60.4 per
cent against the same month last year.
"The significant growth seen in China can be attributed to the
earlier celebration of the Chinese New Year in January this year,
which fell in February in 2011. Our work to maximize bookings for
this key travel period for Chinese as they travel to be with family
really delivered some great results and continues in market to
maintain this growth as we head in to the winter season.
"Australia, our largest offshore market, also maintained growth
with arrivals up 1.6 per cent. The lift in visitors
travelling on holiday and visiting family and relatives follows our
summer South Island Road Trip campaign which communicated the
convenient interconnectivity between regions and gateways in the
The growth seen in the USA is also positive with arrivals up 0.3
per cent for the period.
"While we continue to see growth in arrivals from Australia and
Asia, the growth from the USA for the second consecutive month is
also encouraging. This has been a challenging market and we are
hopeful that this may signal a recovery for the USA.
"The traditional long haul markets of Germany and UK continue to
be affected by economic uncertainty with markets both down against
the same month last year. Our activity in these key long haul
markets is focused on leveraging awareness generated during the
Rugby World Cup which remain vitally important in our marketing
Issued by Leah Phelps, Senior Communications Advisor, Tourism
+64 21 843 896