Tourism New Zealand's 100% Middle-earth, 100% Pure New Zealand
campaign has been acknowledged once again, this time by readers of
Germany's largest travel publishing group - Mairdumount.
On Wednesday 19 June, TNZ Marketing Manager Sectors, Chris
Atkinson and Insights Manager David Sakey provided an overview of
why and how we use sector marketing to engage with Active
Considerers in our key markets offshore.
New Zealand's international business events prowess was on show
in Europe in May.
Tourism New Zealand and the Ministry of Business, Innovation and
Employment (MBIE) are pleased to announce that Tourism New Zealand
will be leading the development of a China service delivery
'toolkit', to enable the tourism sector to better meet the needs of
our fastest growing and second most valuable tourism market.
First published in Inside Tourism issue 93, 13
Last week Tourism New Zealand (TNZ) shared its new Three Year
Marketing Strategy with industry - presenting a strategy that is
both an evolution and expansion of its current activity, with
refined strategic priorities.
Back when we first started talking about our new three-year
marketing strategy, the industry told us loud and clear that they
wanted to see more research from Tourism New
In June, Tourism New Zealand was on the road
presenting the organisation's new marketing strategy which sets out
our priorities for the next three years.