By: Tim Keeling, Gerneral Manager Qualmark
Delivering a great visitor experience is a lot like developing a
great marketing campaign, while in turn the payoff can also be the
same - increased visitors and increased profit.
First published in Inside Tourism issue 973, 16
Last week the Duke and Duchess of Cambridge touched down in
Wellington for their ten day official tour of New Zealand.
New Zealand's Business Events industry is about to come face to
face with over 400 Chinese MICE buyers, thanks to the China
Business Events Roadshow organized by Air New Zealand and Tourism
More magical winter adventures are being offered to Australians
as Tourism New Zealand's successful annual ski campaign kicks into
Five of China's most well-known celebrities will be front and
centre in Tourism New Zealand's latest campaign - sharing their
personal holiday stories to encourage potential travellers to
travel like a Star.
Articles promoting New Zealand's cycle tourism offering have
appeared in prominent UK and Australian publications following
visits by journalists under Tourism New Zealand's International
Australian travel agents and product managers have continued to
expand their knowledge of New Zealand, with two agent famils and an
in-market workshop run by Tourism New Zealand during February and
New Zealand's world class hiking and cycling trails was
broadcast straight to the living rooms of around 420,000
Australians last weekend, with the first of four TV episodes
profiling New Zealand going to air (Saturday 6 April 2014).
Tourism New Zealand completed a second stint at the world's
leading travel trade fair, International Tourism Bourse (ITB) in
Berlin, which generated very positive signals for the international
travel industry in 2014.