New Zealand's biggest annual international tourism event, TRENZ
2014, may have wrapped for another year, but the international
media coverage continues on.
Whether it's a luxurious ski holiday or a family campervan
excursion, Tourism New Zealand's latest joint campaigns with Korean
Air aim to tempt Korean's away from their annual summer heat wave
with a cool winter break in New Zealand.
New research shows that Tourism New Zealand's investment in the
three priority emerging markets of Latin America, Indonesia and
India, is producing key results.
First published in Inside Tourism issue 990, 13
Travellers are now engaging with digital media prior to and
throughout the travel process. With people checking their
mobile phones an average of 150 times per day, mobile needs to be
an increasingly important channel for operators.
Venues, function spaces, and a touch of beer tasting - it was
all on show for 30 VIPs last week when Tourism New Zealand,
Positively Wellington Venues and Business Events Wellington hosted
them on a private tour of Show Me Wellington
Tourism New Zealand (TNZ) has appointed TRC Tourism and
Sustainable Travel International to lead the marketing
organisation's investigation into developing a roadmap towards a
more sustainable tourism sector.