Japan's love affair with all things Middle-earth shows no sign
of abating following the release of the second film in The
Hobbit Trilogy, The Hobbit: The Desolation of Smaug,
a production of New Line Cinema and Metro-Goldwyn-Mayer
In early March, 51 South and South East Asia (SSEA) travel
sellers will descend on New Zealand as part of the first SSEA
mega-famil - and their final step to becoming fully accredited 100%
Pure New Zealand Specialists.
Tourism New Zealand is on a roll in Japan - running a number of
new promotions aimed at pushing the current high demand for a New
Zealand holiday, into the shoulder season.
Capturing greater value from the lucrative premium sector is an
important component of Tourism New Zealand's strategy, with
targeted funding provided by the Government in the 2013 budget to
support new initiatives to attract very high value visitors.
The visit of Harper's BAZAAR Indonesia to Rotorua and Taupo this
week will see these iconic tourist destinations become the backdrop
for a fashion photo shoot and travel article, with internationally
renowned model Mesty Ariotedjo.
First published in Inside Tourism issue 964, 13
While 2014 sees Tourism New Zealand increase its activity in new
sectors and new emerging markets, the importance of our closest
is not being ignored.
Air New Zealand has teamed up with Tourism New Zealand launching
a major campaign to attract Japanese travellers to New Zealand
between April and October.