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Daybreak illuminates Rugby World Cup 2011 activities

Date Published: 21 January 2011

Daybreak sports editor Dan Lobb enjoys the views over White Island. Credit: Daybreak Facebook page.

UK breakfast television show Daybreak left New Zealand this week after an action packed nine-day visit designed to showcase the experiences on offer during Rugby World Cup 2011.

Daybreak sports editor Dan Lobb and his four-strong production team travelled from Auckland to Dunedin during the visit, which was hosted by Tourism New Zealand as part of its International Media Programme.

Dan and the team filmed in both the North and South Island, with highlights including stepping onto Eden Park with Buck Shelford, landing on White Island and touring Christchurch by bike.

They posted photos of the trip on the official Daybreak Facebook page and praised New Zealand via Twitter, telling fans: "Love NZ - if u haven't been, come!!"

Tourism New Zealand General Manager Brand and International PR Catherine Bates said the Daybreak footage was due to screen in the UK during February. It would help show visitors the wide array of activities available during Rugby World Cup 2011, she said.

"Daybreak is watched by an audience of 800,000 in the UK and it's a real coup to have New Zealand experiences showcased. We know we have loads of passionate rugby followers travelling from the UK for Rugby World Cup 2011 and we are hoping to entice many more in time for the tournament's opening match on 9 September."

Tourism New Zealand's International Media Programme provides funding to support high value international media visits that will promote New Zealand's tourism interests overseas.

The UK is New Zealand's second largest source of international visitors. In the year to November 2010, New Zealand welcomed 237,909 visitors from the UK.