A new advertising campaign is set to provide a boost to the
Qualmark programme by raising awareness among travellers here in
The campaign will be the first time that Qualmark has been
directly aligned to the award-winning 100% Pure New Zealand
With the tagline '100% Pure Assurance', the advertising has a
clear message: choose Qualmark and make sure your holiday is the
best it can be.
Tourism New Zealand Chief Executive George Hickton says the
campaign is about helping create a clear link between Qualmark and
the experiences promised through the 100% Pure New Zealand
"Now more than ever in the current economic climate it is
important to focus on quality. Strong brands are the ones that pull
through in recessionary times. This campaign and its links to the
100% Pure New Zealand brand will help define New Zealand as a
"With the launch of Qualmark Green last year, Qualmark is now
well-placed to help us deliver on the growing expectations of our
visitors. It is helping drive up environmental standards in the
industry as well as the quality of experiences on offer."
Advertising featuring slogans such as "It makes any attraction
more attractive" will have a high profile at Auckland, Wellington
and Christchurch airports during March and April, and will be
supported with advertising in a range of New Zealand lifestyle
With advertising due to appear in publications such as
Canvas, Sunday, Your Weekend and New Zealand
Listener, the new campaign is targeting domestic travellers as
well as international visitors.
Qualmark Chief Executive Geoff Penrose says it's just as
important for Kiwis to know the value Qualmark can add to a holiday
"We have worked hard to make sure we have the assessment systems
in place to guarantee a quality visitor experience," he says.
"By making travellers - international and domestic - more aware
of Qualmark we can help them plan their holidays to ensure they
have the best experience end to end, then go home and tell their
friends how fantastic it was."
Read more about Qualmark
For more information please contact:
Cas Carter, Corporate Communications Tourism New Zealand, Mob 021
Source: Qualmark New Zealand and Tourism
New Zealand Media Release