Tourism New Zealand (TNZ) and Conventions and Incentives New
Zealand (CINZ) today announced they would continue their
collaborative work in Australia and seek ways to further capitalise
on the opportunities available for the business events sector.
The announcement today confirms that TNZ will continue to fund
CINZ for the financial year ending June 2013.
Tourism New Zealand General Manager Marketing Communications
Justin Watson says the most effective approach to unlock this
sizeable market is to work in partnership to maximise the strength
of each organisation.
"We believe we can deliver the most value in Australia by taking
the lead in marketing activity, leveraging the highly successful
New Zealand 100% Pure campaign to promote New Zealand as an
attractive and compelling business events destination," he
"CINZ is already active and successful in lead generation and will
continue to work alongside other public and private organisations
in this space.
"We will be working closely with CINZ to incorporate the use of
the 100% Pure branding across appropriate marketing channels to
leverage off this strong brand positioning.
"Tourism New Zealand's involvement in the business events sector
supports its overall strategic direction of increasing
international visitors' economic contribution by attracting more
high value people and getting them to stay
"Research shows that on average, international delegates spend up
to three-times more per day than the average international visitor.
As such, we will also reallocate some funds from our Australian
general market campaign to fund destination marketing specifically
for business events."
CINZ Chief Executive Officer Alan Trotter says he is excited about
the ongoing collaboration which would ensure market knowledge is
shared, and strengths maximised.
"I am delighted that our long standing partnership with Tourism
New Zealand is set to continue for the immediate future and look
forward to our two organisations continuing to work together to
grow the vital " engine room " C&I market in Australia.
"TNZ and CINZ are also working closely in other markets to drive
increased C&I arrivals from those markets and a seamless
relationship between the industry and TNZ is important for New
Zealand to grow its inbound market share from the global C&I
Mr Watson confirms that feedback from the New Zealand industry
clearly supports having one nationally coordinated strategy for
business events in Australia, which includes umbrella destination
• Key conference regions in New Zealand are
Auckland, Rotorua, Wellington, Christchurch and Queenstown
• For the year ending September 2011, some 70%
of international multi-day conference and convention delegates came
Issued by Deborah Gray, Communications Manager, Tourism New
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