An important way to realise the potential of offshore markets is
to ensure travel sellers have a good understanding of New Zealand
and are able to effectively and passionately sell it as a holiday
Destination New Zealand has been featuring in major print and
online publications around the globe over the last six months,
seeded by Tourism New Zealand's International Media Programme.
First published in Inside Tourism issue 1020, 9
It has been just under two years since Tourism New Zealand set
its sights on Latin America, identifying it as an emerging visitor
market with significant potential for New Zealand.
Six Australian social media influencers were given the chance to
tell their own South Island story when Tourism New Zealand hosted
them on a journey through two of the South's 'Great Journeys' in
New Zealand has shone brightly in China's 2014-2015 "It's my
world" online competition, winning "Destination of the year" and
"Most beautiful town" along with multiple awards in the top
ten - including the "Best place to shoot a starry sky".
Tourism New Zealand's Insights team have pulled together a
great new infographic showing how international visitors rate
their experiences in New Zealand.
Tourism New Zealand recently joined forces with Thai Airways and
Auckland Airport to grow visitor numbers from India.