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Market Overview
Australia is New Zealand’s largest inbound tourism market, accounting for almost a third of arrivals in 2007.
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Australia Market Update
Barry Eddington, Regional Manager Australia - August 2008
 VIEW MARKET UPDATE |
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In the year ending July 2008, a total of 968,866 Australians visited New Zealand, 4.2 per cent more than the previous year. This number is expected to rise on average by 4 per cent annually between 2008 and 2014.
Visitors from Australia have generally been to New Zealand more than once. Since 1997 about 70 per cent of Australian visitors have reported they are not on their first visit.
Tourism New Zealand’s ‘What’s On’ marketing campaign will continue to target Australians to come more often, visit the regions and come in the shoulder seasons.
The likelihood is that Australians will become an even larger percentage of our total visitors in the future, however their lower average spend than other markets may affect total expenditure figures over time.
Quick Facts:
| Population |
20,600,856 (Jul 2008 est.) |
| Key Regions/Cities |
Brisbane, Melbourne, Sydney, Adelaide, Canberra, Perth |
| Leave Entitlement |
20 days |
| Currency |
Australian Dollar (AUD) |
| Exchange Rate |
NZ$1 = A$0.838 (18 September 2008) |
| GDP Growth estimated |
2.7% for 2008 (July 2008 est.) |
| Per capita GDP (PPP) |
$43,321 (2007 est.) |
| Forecast Growth in Travel to New Zealand 2008-14 Average |
4% per annum (noting that New Zealand is defined as a short haul destination from Australia) |
Average Expenditure per visit
(Holiday Visitors) |
NZ $2,577 (YE Mar 2008) |
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Median Length of Stay
(Holiday Visitors) |
10 days (YE Mar 2008) |
| Air Capacity into New Zealand |
+16% (YE Sep 2007) |
| Direct Routes into New Zealand |
Multiple |
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