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Germany
Market Overview
Germany is a valuable market for New Zealand with long-staying visitors who like to get off the beaten track. Germany is New Zealand's second biggest European market.
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UK & Europe Market Update
Gregg Anderson, Regional Manager UK/Europe - August 2008
 VIEW MARKET UPDATE |
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In the year ending July 2008, a total of 60,854 Germans visited New Zealand, a 2.4 per cent increase on the previous year. This number is expected to rise on average by 2.4 per cent annually between 2008 and 2014.
The medium term outlook for Germany continues to be good, but some dark clouds have crept into what has been a bright economic picture. The turbulence in financial markets and threat of recession in the US could negatively affect the economy and consumer confidence.
Rising energy costs and higher food prices are fuelling inflation, which at 3.5 per cent is at it's highest since 1982, and reducing disposable income.
Climate change continues to be on the agenda, but does not appear to be impacting travel patterns.
Quick Facts:
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Population
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82,369,548 (Jul 2008 est.)
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Key regions/cities
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Hamburg, Berlin, Frankfurt, Stuttgart, Cologne, Munich |
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Leave entitlement
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5 - 7 weeks
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Currency
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Euro (EUR)
1 Euro = 100 cents
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Exchange rate
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NZ$1 = EUR0.468 (18 September 2008)
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GDP growth estimated
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1.9% for 2008 (Jul 2008 est.)
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Per capita GDP (PPP)
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34,200 (July 2007 est.) |
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Forecast average growth in travel to New Zealand 2008-14
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2.4% per annum
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Average expenditure per visit
(Holiday Visitors)
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NZ$3,735 (YE Mar 2008)
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Median length of stay
(Holiday Visitors)
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23 days (YE Mar 2008) |
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