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Nordic Countries
Market Overview
Tourism New Zealand manages the Nordic markets from our London office.
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The Nordic markets comprise Denmark, Norway, Sweden and Finland. In the year ending December 2007, there were 10,832 visitor arrivals from Denmark (+2.9 per cent); 3,486 from Finland (+15.9 per cent); 3,839 from Norway (-1.5 per cent) and 12,075 from Sweden (+0.4 per cent).
Arrivals from Northern Europe are expected to increase by 3.4 per cent annually between 2008 and 2014.
By far the majority of visitors from the Nordic markets are holiday arrivals. The Nordic market independent traveller is highly independent, prefers travelling off the beaten track, is well researched - high user of guide books, and is likely to be aged 25-34 and 50-64.
Quick Facts:
| Population |
Denmark 5,484,723
Finland 5,244,749
Norway 4,644,457
Sweden 9,045,389
(Jul 2008 est.) |
| Key Regions/Cities |
Copenhagen (Denmark)
Helsinki (Finland)
Oslo (Norway)
Stockholm (Sweden) |
| Leave Entitlement |
4 - 6 weeks |
| Currency |
Denmark - Krone (DKK)
Finland - Euro (€)
Norway - Krone (NOK)
Sweden - Krona (SEK) |
| Exchange Rate |
NZ$1 = DKK 3.56
NZ$1 = € 0.468
NZ$1 = NOK 3.85
NZ$1 = SEK 4.45
as at 18 September 2008 |
| GDP Growth estimated |
Denmark 1.4% in 2008, 1.2% in 2009
Finland 2.8% in 2008, 2.3% in 2009
Norway 2.6% in 2008, 2.3% in 2009
Sweden 1.9% in 2008, 2.1% in 2009
(July 2008 est.) |
| Per capita GDP (PPP) |
Denmark $37,400
Finland $35,300
Norway $53,000
Sweden $36,500
(2007 est.) |
| Forecast Growth in Travel to New Zealand 2008-14 Average |
Northern Europe 3.4% per annum |
Average expenditure per visit
(Holiday Arrivals) |
Nordic Countries NZ $3,498
(YE Mar 2008) |
Average length of stay
(Holiday Arrivals) |
Nordic Countries 24 days
(YE Mar 2008) |
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