AUSTRALIA:
'What's On' in Winter 2009

Tourism New Zealand's winter 'What's On' television commercial showcases the experiences Australians can have in New Zealand during winter. The ad debuts in Australia on 10th May and runs through to July.

AUSTRALIA:
'What's On' Winter 2009 Domestic Air NZ flights for free

A new What's On advertisement promotes a great offer of free domestic flights for Australian travellers who book an Air NZ flight to New Zealand. The ad will run from April 19 until the end of May.

USA:
The New Zealand Life Back Promise

Discovery Channel's Dhani Jones travels to the 'youngest country on earth' to test the 'New Zealand Life Back Promise'. Watch the latest television advertisement in Tourism New Zealand's current US campaign.

USA:
The New Zealand Life Back Promise

Come to New Zealand and get your life back - that's what Tourism New Zealand's latest campaign in the United States is promising consumers.

You can see the television advertisement here:

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run on television, online, in cinemas and on shopping centre screens from 26 December. The 'Invigoration' television commercials encourage Australians to start the new year with a recharging, re-energising holiday in New Zealand.

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run on television, online, in cinemas and on shopping centre screens from 26 December. The 'Invigoration' television commercials encourage Australians to start the new year with a recharging, re-energising holiday in New Zealand.

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run in Australia from 26 December through till February. The 'Indulgence' television commercials highlight the kinds of pampering holiday experiences New Zealand has to offer, including food, wine, golf and spa experiences.

AUSTRALIA:
'What's On' Summer 2009

The 'What's On' 2008/09 summer campaign will run in Australia from 26 December through till February. The 'Indulgence' television commercials highlight the kinds of pampering holiday experiences New Zealand has to offer, including food, wine, golf and spa experiences.

AUSTRALIA:
'What's On' Summer 2009

Tourism New Zealand is running a 'What's On' campaign over summer for the first time in three years in an effort to attract more Australian visitors over the peak season and into 2009. Two television commercials targeting families showcase the unique experiences a New Zealand holiday has to offer.

AUSTRALIA:
'What's On' Summer 2009

Tourism New Zealand is running a 'What's On' campaign over summer for the first time in three years in an effort to attract more Australian visitors over the peak season and into 2009. Two television commercials targeting families showcase the unique experiences a New Zealand holiday has to offer.

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

UNITED KINGDOM:
'What do you say UK?' 2008 Launch

This new $7.3m campaign was developed based on research that shows Brits are most likely to make their travel decisions based on word-of-mouth. The campaign features real travellers in New Zealand talking about their holiday experiences and is designed to give plenty of reasons to 'come now'.

See the new TVC here:

AUSTRALIA:
'What's On' Spring 2008

Now in it's third year, "What's On" has seen Australian holiday days during spring (September, October, November) increase by 12.8 per cent, or 135,000 total days per annum since it was launched in July 2006. The 2008 campaign runs from July till the end of September.

See the new ad here:

AUSTRALIA:
'What's On' Spring 2008

New Zealand is putting on a fresh face for spring. This is one of two 30 second ads created for the "What's On" spring 2008 campaign, which will run alongside six 15 second ads showcasing New Zealand regions.

See the new ad here:

AUSTRALIA:
'What's On' Autumn 2008

Visitor arrivals from Australia have jumped 9% since Tourism New Zealand launched its successful "What's On" Australian campaign in August 2006.

You can view the new Autumn "Green and Gold" ad here:

GLOBAL:
100% Pure New Zealand

Tourism New Zealand has launched a new era of its highly successful 100% Pure New Zealand campaign. Check out the long version of the latest television commercial here...

You can see the ad here:

GLOBAL:
100% Pure New Zealand

Tourism New Zealand has launched a new era of its highly successful 100% Pure New Zealand campaign. Check out the latest television commercial here...

You can see the ad here:

AUSTRALIA:
'What's On' Spring 2007

Tourism New Zealand is taking a giant leap forward with its latest What's On campaign in Australia, using text downloading and other new media alongside traditional advertising to offer a spring pass to Australian visitors. Check out the television commercial here...

You can see the ad here:

AUSTRALIA:
APEC 2007

With just a month until APEC descends on Sydney, Air New Zealand and Tourism New Zealand have launched a campaign to encourage Sydneysiders to not just leave the city, but leave the country. Check out the television commercial here...

You can see the ad here:

AUSTRALIA:
'What's On' Green and Gold Campaign 2007

The What's On 100% Pure New Zealand campaign in Australia aims to make Australians aware of the variety of activities and attractions there are to do in New Zealand, especially in the shoulder seasons - spring and autumn. This advertisement plays on NZ's autumn colours to showcase NZ in this season.

You can see the ad here:

AUSTRALIA:
Ski New Zealand
'What's On' Winter 2007

New Zealand is a popular destination for Australians wanting to take a ski holiday. This ad uses the What's On theme to encourage Australians to book their winter holiday to New Zealand now.

You can see the ad here:

AUSTRALIA:
'What's On' 2007 Campaign

The What's On 100% Pure New Zealand campaign launched last August. Fronted by Petra Bagust and Robbie Magisiva, it aims to give Australians more reasons to come to New Zealand and to come now.

You can see the ad here:

UNITED KINGDOM: 100% Pure New Zealand 'Your Timing Is Perfect'

Many people in the UK say they want to come to NZ - one day. The voiceover to this TVC encourages potential visitors to not wait, but book their ticket and come now.

You can see the ad here:

USA:
100% Pure New Zealand 'Be Here By Morning' 2007

One of the key barriers to overcome in the US market is the perception that NZ is two days away. Voiceover to the attached ad lets US consumers know that they can be in New Zealand after only a night's travelling.

You can see the ad here:

USA:
100% Pure New Zealand Emmys Ad 2006

Tourism New Zealand is running a NZ$8.1m 100% Pure campaign in the US this year. Part of this campaign was TV advertising developed specifically for viewers of the 2006 Emmy Awards in September. The Emmys television coverage was viewed by 16 million people.

You can see the ad here:

VIEW US 100% PURE EMMYS AD