Asia Luxury Travel Market

Kia ora,

Asia Luxury Travel Market (ALTM) www.altm.com.cn is a bespoke business experience hosted in Shanghai on the 16-19 June 2008. It is the sister event of ILTM www.iltm.net in Cannes. It is not a Chinese trade show. ALTM is very much aimed at the high end luxury traveller in Asia Pacific region, defined as those with a net worth of US$1 million and more, excluding their primary residence.

Asia Luxury Travel Market is the first luxury event to be held in Asia for Asia luxury travel buyers. The show is appointment based and 500 international buyers from China, Japan, Hong Kong, India, Korea, Singapore, Taipei and Thailand will be invited to attend. 500 exhibitors are selected from around the world and Tourism New Zealand has booked space for up to four companies to attend plus TNZ.

ALTM provides the NZ industry with:

• An audience of 500 highly qualified and targeted luxury buyers from key Asian markets
• Appointment based schedule, 14 appointments per day, 42 in total over 3 days.
• An opportunity to assist in positioning New Zealand firmly in the luxury space as we develop in Asia, particularly China
• An opportunity to meet and develop business relationships with key luxury buyers.

Following this prospectus information you will find the registration application details. Please take note of critical dates as the success of NZ’s part in ALTM is dependent on all attendees meeting these dates. Attendance is limited to four NZ companies. Final participation is at TNZ’s discretion and is subject to the guidelines outlined in the Critical Dates and Guidelines section of this Prospectus. Your online application is due no later than Friday 15 February 2008. Successful applicants will be advised by email no later than Friday 7 March 2008.

TNZ welcomes your application. Should you have any questions please contact:

Jessie Lu
Marketing Support Coordinator
Tourism New Zealand, Wellington
Phone: (04) 462 8032
Email jessiel@tnz.govt.nz

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