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Home | Events | UK/Europe Product Workshop | Objectives

Objectives


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  • To increase regional product knowledge amongst key partners’ reservations and sales staff, focusing on the theme of nature, wildlife and Maori culture

  • Instill confidence and motivation to sell New Zealand, its regions and products in order to increase yield

  • Develop relationships between New Zealand suppliers/IMAs and UK travel sellers

  • To support the objectives of the 100% Pure New Zealand campaign by using interaction, emotion and storytelling to communicate the unique, inspiring and rejuvenating holiday experience offered by destination New Zealand.


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