Raising Standards

Visitors expect value for money while in New Zealand.

While not all International visitors look for 5-star luxury, they do expect a level of service and experience that meets expectations and the price being charged. This means that quality B&B or backpackers' accommodation is just as important as luxury lodges and international-standard hotels.

Tourism New Zealand positions New Zealand as a quality international destination under the 100% Pure New Zealand campaign, in order to keep this quality promise, we need the support of a quality New Zealand tourism industry.

For this reason Tourism New Zealand is extremely supportive of all measures aiming to improve quality in this sector, and in particular Qualmark© the independant quality assurance agency for the tourism industry.

International visitors and buyers cannot accurately assess the quality of your business while not in New Zealand, Qualmark© provides an assurance of the level of quality that can be expected from your operation, and allows both travel trade and independant consumers to buy with confidence.

There are also strong benefits for operators who aim to improve the quality of their tourism offering. These include:

Being able to charge a margin for superior service.

Positive word of mouth generating repeat and referral business.

Reduced complaint-handling costs.

Happy and satisfied staff

Improved marketing and sales opportunities.