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Industry Information

Market Overview	Visitor Arrivals	Forward Outlook
Industry Information	Visitor Satisfaction

Competitors for New Zealand

Many competitor destinations have increased marketing activity on the back of rapid air service expansion into Asia. Increased flights, along with recovery of markets such as Bali, are resulting in significant growth in Australian visitors to Thailand, Indonesia, China, Hong Kong and Singapore.

Early bird offers to Europe and North America are being heavily promoted. Coach and cruise tours are particularly prominent, given the strength of Australia's retiree travel sector.

Tourism New Zealand Activity

The 'What’s On' autumn campaign launched at the start of February,


	Branded taxis brought the latest 'What's On' campaign to life

leveraging off the successful spring campaign which ended in September 2007. Australian holiday arrivals have grown 10% since the launch of the first 'What's On' campaign in August 2006. This represents more than 330,000 extra holiday days spent in New Zealand by Australians, or

about $57 million extra in spending.

Autumn 'What's On' campaign activity included advertitising through a range of digital mediums including online, television and on screens in office buildings and Brisbane's SunCorp stadium. Partners featured in the autumn campaign include Christchurch/Canterbury, Wellington, Great New Zealand Touring Route and a group working under the Dunedin banner (including Waitaki and Southland/Fiordland).

Green and Gold training with travel trade partners was undertaken along the East Coast State throughout February.

Read more about the Autumn 'What's On' campaign.

Working with the Ski Trade Marketing Network and Christchurch and Canterbury Tourism, the winter 'What's On' campaign activity launched in the first week of May 2008. The ‘Winter Wonderland’ campaign is running on digital mediums; TV, outdoors, in cinemas and online across Australia’s Eastern Seaboard, with a particular focus on Sydney and Brisbane until the first week of July 2008.

Read more about the Winter 'What's On' campaign.

Doing Business in Australia

Australian business is largely conducted in its cities. Sydney and Melbourne in particular are large, multi-cultural, sophisticated cities. Business is generally more formal in Australia , decision making can be slower and more bureaucratic and networks are very important.

Around 74% of Australians use the internet, with 22.8% of the population subscribing to broadband.

Sources: www.marketnewzealand.co.nz (NZTE Australia Country Brief), www.internetworldstat.com

For the latest market information please see Tourism New Zealand's e-newsletter, Regional Rap.