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Canada

Market Overview

Canadian visitor arrivals totalled 47,792 in 2007, a 4 per cent increase on 2006.


The upward trend in Canadian visitors continued in the year ending January 2008, with 49,155 arrivals, a 6.5 per cent increase on the previous year. The arrival of Air New Zealand’s direct flights from Vancouver to Auckland in early November 2007 signalled a positive future for our second fastest growing tourism market, and should continue the strong growth recorded out of Canada in recent months.

The indicators all look good - New Zealand is one of Canada’s most popular destinations, the Canadian economy is in good shape with their dollar remaining strong and Canadians are travelling in record numbers internationally.

In the year ended March 2007, Canadian visitors contributed NZ$152 million to the economy, the eighth largest spend from an individual country. Canadians tend to stay longer than the average visitor, travel more widely and leave the country highly satisfied.

Quick Facts:

Population

33.3 million (Jul 2007)

Key regions/cities

Ontario ( Toronto ), British Columbia ( Vancouver ), Alberta , Montreal

Leave entitlement

2-3 weeks

Currency

Canadian dollar (CAD)

Exchange rate

NZ$1 - C$0.78 (Jan 2008)

GDP growth estimated

1.7% for 2008 (Nov 2007 est.)

Per capita GDP

$38,200 (2007 est.)

Forecast growth in travel to New Zealand 2006-2013 average

3.6% per annum

Average expenditure per visit

NZ$3.631 (YE Mar 2007)

Average length of stay

28.8 days (YE Mar 2007)

Direct routes into New Zealand

Vancouver - Auckland (Air New Zealand)


Sources: Tourism New Zealand Regional Rap, www.tourismresearch.govt.nz, www.economist.com (Australia Country Briefing), www.reuters.com (Exchange Rates), www.cia.gov (World Fact Book)
 


 

 
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