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Industry Information

Market Overview	Visitor Arrivals	Forward Outlook
Industry Information	Visitor Satisfaction

Competitors for New Zealand

Canadians favourite holiday destinations include sunny locations such as the Caribbean Islands, Florida and the Mediterranean. Las Vegas, Hawaii, Arizona and Mexico are also popular. There is a trend towards retirees taking long-stay vacations in warmer climates. The above-mentioned destinations are the most popular but they are now competing with Australia and New Zealand.

Tourism New Zealand Activity

Marketing investment in January - March 2008 concentrated on developing demand over the key summer period.

Tourism New Zealand’s trade team has been visiting key wholesalers to create itineraries that support the experiences and themes that motivate the Canadian market. These will complement other in-market activities aimed at increasing arrivals to New Zealand in April and May 2008.

Doing Business in Canada

Canada Market Development Guide - 2008

The Canada Market Development Guide contains detailed information for operators intending to do business in Canada:

Download Canada Market Development Guide - 2008 (PDF 259KB)

Canadians are similar to New Zealanders in values, history and sensibilities. Many Canadians know someone who has visited or lived in New Zealand, and the attitude toward this country is overwhelmingly positive.

The western part of Canada is generally seen as laid-back and casual, with a strong outdoor-oriented lifestyle. Montreal and Toronto (two key business centres in Quebec and Ontario respectively) have a European feel with a more formal approach to business.

Canadian business people shake hands when they greet and when they say goodbye. It is courteous to wait to be asked to sit, and the host will likely let the guests walk through a doorway first. First names can be used. In restaurants, each diner orders their own meal and guests are generally invited to order first.

Quebec is the province with the highest concentration of francophone (French-speaking) Canadians, and business in Quebec will often be conducted in French. It is, however, common for francophone Canadians (particularly business people) to be bilingual and they may be willing to conduct negotiations in English.

Source: www.marketnewzealand.com (Canada Country Brief)

For the latest market information please see Tourism New Zealand's e-newsletter, Regional Rap.