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China
Market Overview
China is an enormous opportunity for New Zealand tourism, with the world's largest population and a fast-growing middle class.
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China is New Zealand's fastest-growing tourism market, which is a reflection of the rapid economic development that this country is experiencing. There are a growing number of wealthy Chinese keen to travel more.
The launch of Air New Zealand's direct flights to Beijing from July 2008 is set to boost this market further and will help promote New Zealand as a single holiday destination, rather than being an add-on to Australia.
China is New Zealand’s fourth largest tourism market, with 124,750 visitors, a 7.9 per increase on the previous year. With personal incomes rising at between 10-15 per cent each year, Chinese consumers are spending their disposable income on leisure activities including travel. Some 34 million Chinese travelled abroad last year, which made the country the largest outbound market in Asia.
Quick Facts:
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Population
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1.3 billion (July 2007 est)
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Key regions/cities
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Beijing
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Shanghai
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Guangzhou
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Leave entitlement
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10 days
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Currency
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Renminbi (RMB)/Yuan (CNY)
1 RMB/CNY = 10 jiao |
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Exchange rate
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NZ$1 = RMB 5.18 (June 2008)
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GDP growth estimated
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9.9% in 2008, falling to 8.4% by 2012 (Feb 2008 est.)
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Per capita GDP 2004
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US$5,300 (2007 est.) |
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Forecast growth in travel to New Zealand 2006-13 average
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13.6% per annum
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Average expenditure per visit
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NZ $3,240 (YE Mar 2007)
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Average length of stay
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15.7 days (YE Mar 2007) |
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Direct routes into New Zealand |
Shanghai - Auckland
Beijing - Auckland (from Jul 2008) |
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