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Germany
Market Overview
Germany is a valuable market for New Zealand with long-staying visitors who like to get off the beaten track. Germany is New Zealand's second biggest European market.
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In the year ending April 2008, a total of 60,752 Germans visited New Zealand. This number is expected to rise on average by 1.9% annually between 2006 and 2013.
The medium term outlook for Germany continues to be good, but some dark clouds have crept into what has been a bright economic picture. The turbulence in financial markets and threat of recession in the US could negatively affect the economy and consumer confidence.
However, all major airline carriers to New Zealand and our trade partners in Germany are reporting very good forward bookings. Climate change continues to be on the agenda, but at this time a decline in traveller numbers is not being reported. Tourism New Zealand is continuing to work in this market, and launched a new campaign in early 2008 targeting walkers and nature lovers.
Quick Facts:
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Population
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82.3 million (2006 est)
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Key regions/cities
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Hamburg, Berlin, Frankfurt, Stuttgart, Cologne, Munich |
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Leave entitlement
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5 - 7 weeks
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Currency
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Euro (EUR)
1 Euro = 100 cents
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Exchange rate
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NZ$1 = EUR0.488 (16 June 2008)
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GDP growth estimated
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2.1% for 2008 (Feb 2008 est.)
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Per capita GDP 2004
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EUR27,056 (2006) |
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Forecast growth in travel to New Zealand 2006-13 average
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1.9% per annum
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Average expenditure per visit
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NZ$4,954 (YE Mar 2007)
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Average length of stay
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45.4 days (YE Mar 2007) |
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