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Getting into Market
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Kiwi Link India
Date: 7 - 11 September 2008
Location: New Delhi & Mumbai, India
Doing Business in India
India is a developing country. It is also the world’s second most populous country and largest democracy.
Indians are generally very religious people and can appear morally quite conservative. Indians may often be vegetarians on religious/caste grounds. Most Hindus do not eat beef because of their reverence for the cow, and Muslims do not eat pork.
The consumption of alcohol is also forbidden in some parts of India, and drinking patterns are quite restrained. Dinner is usually served late at functions held in private homes and will usually conclude the evening.
There were 60 million internet users in India in November 2007 (5.5% of the population), up from 2 million in 2000. (source: Internet World Stats)
Sources: www.tourismresearch.govt.nz Ministry of Tourism,
http://www.marketnewzealand.com/MNZ/services/14431.aspx NZTE Country Profile, Economist Intelligence Unit e-readiness Rankings 2008
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