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Australia is New Zealand's largest inbound visitor market, accounting for one third of all arrivals to New Zealand.
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Canada is New Zealand's second fastest growing tourism market. Canadians tend to holiday more and stay longer than their US neighbours.
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Overseas travel is flourishing from China. It is already New Zealand's fourth largest source of visitors and is set to grow.
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Germany is a valuable market for New Zealand with long-staying visitors who like to get off the beaten track.
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Visitor numbers from Japan have levelled off recently. Tourism New Zealand is focusing on recovering this market, and portraying New Zealand as an exciting holiday destination.
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Peak holiday times for South Korea are January and July, with honeymoon couples traveling in spring and autumn.
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New Zealand is a favourite long-haul holiday destination for British travellers and the UK remains our second most important inbound market.
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The US continues to be New Zealand's third biggest market, made up of mostly independent travellers.
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