|
Archive
Subscribe
FAQs
Site Map |
| Market Research |  |
Industry Resources | |
Publications | |
Latest News | |
Events | |
Media Resources | |
About Us |
 |
Getting into MarketKey EventsNATAS Travel Fair 2009Date: 27 February 2009 - 01 March 2009 Location: Singapore Expo Centre , Singapore Kiwi Link Asia Date: Next event TBC Location: Shanghai, China Doing Business in SingaporeSingapore is relatively westernised, but it does have business customs that differ from New Zealand’s. It is important to follow them to avoid offending or alienating business contacts.Seventy-seven per cent of the population is of Chinese origin, 14 per cent Malaysian and 7 per cent Indian. These groups have retained their cultures and traditions. Business cards are necessary in all business introductions in Singapore. Cards should be handed over with both hands. When receiving a card, make a point of looking at it carefully for a few moments. This is considered a sign of respect and politeness. Dress is generally conservative. Many Chinese Singaporeans have both a European name and a Chinese name. The surname or family name usually follows the European name. The Chinese name follows the surname, eg, Andrew Tan Yew Meng - the surname here is Tan and the person should be addressed as Mr Tan. However Singaporeans are also quick to drop formalities depending on the situation and how comfortable they feel with the person. You may then reciprocate by using their European name. Pay careful attention to body language. Singaporeans do not always express their disagreement verbally. Many are reluctant to say ‘no’ because it could offend. Decision-making can be very centralised. The smaller the company, the more likely is the boss to decide everything. However, even in large companies, decision-making can be very autocratic. Contacts are very important in Singapore and who you know counts. Establishing personal relationships can take time. Business lunches often help cement working relationships. Golf is a great relationship builder. Other conversation areas include football (European and English), and family. Muslims do not eat pork or drink alcohol. Strict Buddhists and Hindus do not eat beef. Singapore is largely bilingual, with English and Mandarin most commonly spoken. Southern Chinese dialects, Malay and Tamil are also spoken. Singaporeans are expected to learn English which is considered to be the language of administration and international business. There were 2.4 million internet users in Singapore as at November 2007, just over half the population and double the 2000 figure. (source: Internet World Stats) Sources: NZTE Country Profile http://www.marketnewzealand.com/MNZ/services/14431.aspx
|
|
|||||||||||||||||
|
 |
||||||||||||||||
