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Home | Market Research | Market Guides | Thailand | Getting into Market

Getting into Market

Market Overview	Visitor Arrivals	Activity in Market
Getting into Market	Contact TNZ

Key Events

Kiwi Link Asia
Date: 13 October 2008 - 15 October 2008
Location: Shanghai, China

TTAA International Travel Fair 2009
Date: 26 February 2009 - 01 March 2009
Location: Bangkok, Thailand

Doing Business in Thailand

Make the effort to learn some simple Thai phrases, particularly greetings. Although English is usually spoken in business circles, Thai is generally used. Thais will appreciate any efforts by a foreigner to learn some of their language.

Thai names consist of a given first name and a family last name. Khun is the Thai nongender term equivalent to Mr, Mrs, Ms, or Miss. When introduced to a Thai, ‘Khun’ is placed before the first name and it is appropriate to refer to the person as ‘Khun (first name)’.

Buddhism is important in Thailand. Religious artefacts in general and Buddha statues in particular are sacred. The head is the most important part of the Buddha statue and should not be touched. Any disrespectful handling of a Buddha statue is considered desecration, which results in severe criminal penalties.

The Royal family are revered and respected. Jokes about royalty are not tolerated.

When sitting, ensure that the soles of your feet are never pointed toward anyone, particularly a monk or Buddha image. The feet are considered the lowliest part of the body.

Smile a lot. Smiling is equated with patience and Thais greatly admire those who are patient.

Thais avoid violence, conflict and confrontation. Losing your composure means losing respect in Thailand. Do not be surprised to encounter situations where an obvious injustice or abuse is tolerated with an outwardly submissive attitude, for the sake of not losing face.

In Thailand, 13% of the population use the internet. (Source: World Internet Stats) Sources: NZTE Country Profile http://www.marketnewzealand.com/MNZ/services/14431.aspx
Economist Intelligence Unit e-readiness Rankings 2008