Industry Information

Business Tips

The country should be referred to as the Netherlands rather than Holland, a name that originates from two provinces - North and South Holland. People from other provinces may object to their country being referred to as Holland.

The official language is Dutch, but English, French, and German are commonly understood. Over 80 percent of Dutch speak fluent English, so language difficulties will not usually be an issue.

The Dutch value openness and honesty, both seen as essential in building up the trust necessary for a strong business relationship. They can often seem very direct, saying exactly what they mean, but this should not be misunderstood as disinterest in building relationships. Humour also plays an important role, helping create a relaxed and open atmosphere.

Work colleagues usually address each other by their first names, especially in the main cities and in newer businesses. As a reflection of the egalitarian Dutch society, it is considered bad manners to display ones ranking in the social or office hierarchy. Teamwork is considered very important in the Netherlands.

Good topics of conversation in the Netherlands include the weather, politics, travel and sport. Try to avoid money, coffee shops or Dutch food (unless you are being complimentary).

Companies need to work at maintaining a good working relationship with their Dutch partners.

It is not appropriate to request appointments from large organisations at short notice. Long lead times are generally expected. Punctuality with appointments is vital.

Decisions can be made very quickly, providing the necessary information has been made available to the Dutch partner. Where there is a delay, it may be due to the need to consult with other employees. This inclusive Dutch approach to decision making takes place in the framework of a "Vergadering", or internal company meeting.

It is generally advisable to avoid gift giving in the Netherlands in the context of a business relationship. If a gift is given, it should be small, possibly something relating to New Zealand. Following the signing of an important deal, it may be appropriate to invite your business partner, together with their team, for drinks. Flowers are appropriate for an invitation to a private home.

There were 14.5 million Dutch internet users in November 2007, almost 88 per cent of the population. (source: World Internet Stats)