Getting into Market

Key Events

Kiwi Link North America
Date: 27 March 2009 - 05 April 2009
Location: Vancouver, Canada (27 - 30 March), Los Angeles, USA (1-5 April)

Incentive Travel and Meeting Executives Show (IT&ME) 2009
Date: 29 September 2009 - 1 October 2009
Location: Chicago, USA

Market Development Guide - 2008 The US Market Development Guide provides detailed information for tourism operators intending to do business in the US: Download Market Development Guide - 2008 (PDF 600KB)

Doing Business in the US

In the latest Economist Intelligence Unit ranking of ‘e-readiness’, the USA ranks first out of 70 countries with a ranking of 8.95 out of a possible 10.

There are differences between doing business in the US and in New Zealand. One example of how this market differs is the fact that many Americans, especially in the southwestern states (California, Texas, New Mexico and Arizona), New York and Florida are of Mexican, Cuban, or Puerto Rican descent. The size and complexity of the market and American culture impact on the way Americans conduct their everyday business.

American business people tend to be extremely busy and take the saying "time is money" to heart. Make your requests and dealings with Americans brief and to the point. Try to respond to faxes/email from the US overnight. Non-response or ‘slow’ response is interpreted as a lack of interest.

Business is often conducted over breakfast, lunch or dinner. Don’t hesitate to initiate such invitations and be prepared to pay.

Americans tend to be less formal than New Zealanders on first contact and the use of first names is common. Avoid using New Zealand slang, as it is not likely to be understood. Be aware that Americans may not fully understand the New Zealand 'ironic' or sarcastic sense of humour.

In general, Americans don’t know a lot about New Zealand. Be prepared to patiently answer their questions and give them background material.

Tipping is normal and expected in restaurants (15-20 per cent of the bill) and taxis (15 per cent of the fare). Porters and bellhops should be tipped at least $1 a bag. Hotel maids should also be tipped at least $1 a night. Valet parking attendants are usually tipped $1.