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Visitor Experience Monitor 2007/08
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Home | Market Research | Visitor Experience Monitor 2007/08 | Visitor Experience Monitor 2007/08

Visitor Experience Monitor 2007/08

Each year Tourism New Zealand commissions independent research to gain a sense of how satisfied our international visitors are with the experience New Zealand provides.

Making sure that international visitors have an enjoyable experience is the key to the future of the tourism industry.

Visitors that have the experience of a lifetime while on holiday in New Zealand are more likely to recommend us to other people or return for a second visit themselves.

Our visitor experience monitor looks at which aspects of their New Zealand holiday visitors enjoyed the most. We can use this information to improve the experiences and products we offer to visitors.

Summaries of the 2007/08 Visitor Experience Monitor findings have been compiled across the following areas: overall visitor satisfaction, accommodation, activities, competing destinations, environment, i-SITE, Māori culture, planning and information sources and transport.