New Zealand - An Award Winning Country

New Zealand has been an award-winning country recently. This list summarises some of our recent successes. For more information contact us.

2008

• February - New Zealand voted top country (again) by the readers of UK-based travel publication Wanderlust. 2008 is the second year running that New Zealand has won this award.
• March - Walk magazine readers voted New Zealand "Best Walking Place Overseas" in the 2008 Walk Readers’ Awards. Walk is the UK’s largest circulating walking magazine and reaches 140,000 active walkers and outdoors enthusiasts.
• March - Members of the British online outdoors community OutdoorsMagic.com named New Zealand "Best International Destination" in the Outdoors Magic Awards 2007/08.
• April - Milford Sound and Queenstown voted the top two favourite destinations in the world by members of TripAdvisor.com, the world's largest online travel community.
• June - New Zealand was voted 'Best Worldwide Country' in the 2008 Sunday Times Travel Magazine Reader Awards (UK).
• July - Tourism New Zealand won the Pacific Asia Travel Association (PATA) Gold Award for 'Marketing Media - Public Relations' for the giant Rugby Ball project during the 2007 Rugby World Cup.
• July - Tourism New Zealand won the Pacific Asia Travel Association (PATA) Gold Award for 'Marketing - Primary Government Destination' for the 'Youngest Country' 100% Pure New Zealand international marketing campaign.
• July - New Zealand was voted 5th favourite destination by Lonely Planet readers in the Travellers' Pulse Awards 2008, up from 9th place in 2007.
• September - Readers of Condé Nast Traveller (UK) voted New Zealand their favourite destination in the 2008 Reader's Travel Awards, making 2008 the fifth consecutive year New Zealand has ranked in the top 5 favourite countries.
• September - New Zealand named 'Country of the Year' by Australia's Getaway travel show.

2007

• December - According to the 2007 Country Brand Index (CIB), New Zealand was placed number eight among the world’s top country brands, beating Greece and Japan at ninth and tenth position. More info: www.countrybrandindex.com.
• December - 30,000 UK Daily Telegraph readers voted New Zealand their favourite destination in the world.

• Lonely Planet Blue List - New Zealand voted number 2 destination in the world.

2006

• newzealand.com won best tourism website for the second time at the Webbys.
• New Zealand received the 'Bronze Award' in the Top Country category at the Wanderlust Magazine awards (UK), and was also named 'Safest Destination', for the fifth year in a row.
• Tourism New Zealand won PATA Gold Awards for the Marketing campaign Make Yourself 100% At Home around the Lions rugby tour of 2005.
• Country Brands Index - New Zealand ranked first in a worldwide survey, for its natural beauty and outdoor activities.
• 2006 British Travel Awards - New Zealand voted 'dream destination'.

• CoolBrands - New Zealand voted 'Coolest Destination'.

2005

• Daily Telegraph (UK) - New Zealand voted Best Destination.
• CondeNast Traveller (UK ) Best Country and best overall winner.
• New Zealand voted best Adventure Destination in the world by the Irish travel industry.
• NZ voted in top five tourism destinations in the world by the readers of Lonely Planet.
• newzealand.com won best tourism website at the international Webby awards.

2004

• Washington Post voted New Zealand no.8 in list of top ten international destinations that are hot for 2004.
• Lonely Planet Staffers named NZ the hot destination for 2004 - for the second year in a row
• The Hospitality Sales and Marketing Association International awarded Tourism New Zealand gold awards for the Royal Tour documentary, and for the 100% Pure New Zealand campaign. The campaign also won the overall platinum award.
• Tourism New Zealand 100% Pure New Zealand campaign won 2004 PATA Grand Award. Newzealand.com and Tourism New Zealand posters win Gold Awards.
• Chelsea Flower Show Tourism New Zealand garden - ‘100% Pure New Zealand Ora - Garden of Well-being’ - won the Gold Medal in the Show Garden category.
• Guardian/Observer New Zealand voted best long haul destination in the Guardian/ Observer awards.UK
• Tourism New Zealand’s website newzealand.com won two of the top awards at the TUANZ (e)-vision awards. Haka module won the ‘Event marketing/integrated marketing campaign’ award. The interactive map won the ‘Information/Reference’ category.
• New Zealand voted Best Destination at the Telegraph Awards UK. 26,000 readers voted on their experiences of their travels - and NZ came out on top.

2003

• Wanderlust magazine voted New Zealand ‘top destination’ and ‘safest destination’ for third time running
• New Zealand named runner-up for 'country on the up' in this year's Sunday Times' Travel Magazine (UK) Awards - after Croatia (first) and Australia (third).
• newzealand.com won best travel and tourism site in NetGuide 2003 awards

2001

• New Zealand’s 100% Pure campaign beat 600 other entries to win gold at the Fédération Nationale des Offices de Tourisme et Syndicats d’Initiative (F.N.O.T.S.I) awards in Cholet, France.
• Tourism New Zealand received a Gold Quill Award for the strategy development and implementation of the 100% Pure New Zealand Campaign.