About Offshore Trade Events
Tourism New Zealand takes part in a variety of offshore trade
events each year including consumer and trade travel expos, road
shows and product workshops. These events enable New Zealand
operators to meet international travel sellers and gain a better
understanding of their product requirements, and for travel sellers
to get to know New Zealand products so that they are better able to
recommend them confidently to their customers.
Tourism New Zealand decides which events we will participate in
based on whether they match what New Zealand offers as a
destination, will help us attract visitors from our target market,
offer good value for money and have been successful events for New
Zealand in the past.
Attending offshore events is costly. Before making the decision
to attend, tourism businesses should consider whether their product
or service is ready
for the international market place. Operators will also need to
consider whether to attend as an individual business, as part of a
collective such as an International Marketing Alliance (IMA), or
whether they can be represented by an industry association or local
regional tourism organisation.
Tourism New Zealand has standardised terms and conditions and
participation and selection criteria that apply across all
Events have a participation fee and operators are expected to
cover the costs of their own transport and accommodation. Tourism
New Zealand provides full support before and during the event,
making all event arrangements and ensuring participants have the
best opportunity to build relationships with key travel trade
representatives in the market where it is held.
To ensure that the quality standard of products and services we
represent to consumers and travel sellers offshore is top-notch,
Tourism New Zealand allows only quality accredited operators to
take part in the trade events we organise.
Quality accreditation gives consumers and travel sellers
assurance that the operators they are dealing with have been
independently assessed, and that their product or service will live
up to expectations in terms of quality and professionalism.
Before registering for an event, businesses need to be able to
demonstrate and show evidence of a widely recognised, independent
accreditation under a third party quality rating system, such as Qualmark.
Standard Terms and Conditions apply across all international
trade events run by Tourism New Zealand. Operators applying to
participate must agree with the terms and conditions set out in...