About the tourism industry

There are a large number of organisations that are involved in tourism in New Zealand, including Government departments, regional and Māori tourism organisations, marketing networks formed by private operators and industry associations representing operators from across the different sectors of the tourism industry.

Do you know a tourism organisation that's not listed below? Please email us.

Government Agencies

Tourism New Zealand

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to become one of the world's most well-respected tourism brands. Tourism New Zealand is a Crown Entity funded by the New Zealand Government and established under the New Zealand Tourism Board Act 1991. Read more under About Us

Ministry of Business, Innovation & Employment

The Ministry of Business, Innovation & Employment's (MBIE) purpose is to Grow New Zealand for All. They do that by helping businesses to become more productive and internationally competitive, and by increasing opportunities for all New Zealanders to contribute to the economy. MBIE is Tourism New Zealand's monitoring agency and is responsible for tourism policy and regulation. The Tourism Policy Unit provides tourism policy advice to the Minister of Tourism and works with other Government departments on key tourism policy issues and tourism research and statistics. The Tourism Policy Unit advises and evaluates government investments in tourism. www.mbie.govt.nz

New Zealand Māori Tourism

New Zealand Māori Tourism (NZMT) advocates for more than 200 Māori tourism businesses and is primarily funded by Te Puni Kokiri, the Government ministry concerned with Māori development. NZMTs mission is to provide a mutually supportive network for the development of best practice by members. www.Maoritourism.co.nz

The Department of Conservation

The Department of Conservation (DOC) is the central government organisation charged with promoting conservation of the natural and historic heritage of New Zealand on behalf of, and for the benefit of, present and future New Zealanders. DOC looks after a range of unique outdoor experiences, accommodation and recreation facilities on public conservation lands and waters including national parks, marine reserves, walking tracks, cycle trails, historic places and huts and campsites. www.doc.govt.nz

i-SITE Visitor Centres

i-SITE' is New Zealand's official Visitor Information Network. i-SITE's 80 locations around New Zealand provide visitors with comprehensive, up-to-date information and a New Zealand-wide booking service for activities, attractions, accommodation and transport. www.newzealand.com/int/visitor-information-centre/ or read more here

Qualmark New Zealand

Qualmark is New Zealand tourism's official quality assurance agency. It is jointly owned by Tourism New Zealand and the New Zealand Automobile Association. It operates as a licensing system for tourism's official quality mark (the Qualmark) and all tourism businesses in New Zealand are eligible to apply. www.qualmark.co.nz or read more here

Industry Associations

Bed & Breakfast Association

The national organisation promoting quality hosted accommodation and the growth of farm and home hosting in New Zealand. Member homes and properties are regularly inspected and assessed. www.bandbassociation.co.nz

Bus and Coach Association

An industry association representing bus and coach operators, limousine and small passenger service vehicle (PSV) operators, as well as other businesses associated with the industry, including coach, equipment and service suppliers.www.busandcoach.co.nz

Holiday Accommodation Parks Association of New Zealand

The Holiday Accommodation Parks Association of New Zealand (HAPNZ) is a membership-based and funded organisation representing the interests of more than 300 holiday park members and 90 trade members in the commercial holiday park sector. www.hapnz.co.nz

Hospitality Association New Zealand

The Hospitality Association is a voluntary trade association representing more than 2000 hospitality businesses. The Association provides members with advice on legal and trade issues and has purchasing deals with major wholesalers.www.hanz.org.nz

Motel Association of New Zealand

The Motel Association of New Zealand (MANZ) is the national trade association representing motels in New Zealand.www.nzmotels.co.nz

Mountain Guides Association

The New Zealand Mountain Guides Association (NZMGA)  is the recognised professional association of trained and certified mountain guides in New Zealand, setting and maintaining industry standards for the mountain guiding profession. In 1981 the Association became a member of the International Federation of Mountain Guides Associations - the IFMGA. www.nzmga.org.nz

NZ Backpacker, Youth and Adventure Tourism Association

Previously the Backpacker Marketing Network, nzbackpack.com is a member-based organisation that promotes New Zealand as a world-class backpacking destination. The organisation's role is to ensure that New Zealand continues to be seen as a high quality and highly desirable backpacking destination. www.byata.org.nz

New Zealand Motor Caravan Association

The New Zealand Motor Caravan Association Inc. (NZMCA) is a membership-based organisation representing the interests of over 58,000 New Zealanders who enjoy exploring the country at leisure in their purpose built motorhomes and caravans. The NZMCA promotes responsible freedom camping and motor caravanning in certified self-contained vehicles. www.nzmca.org.nz

Professional Fishing Guides Association

The Fishing Guides Association advocates on behalf of members with Government and other bodies, promotes guided fishing trips around New Zealand, investigates complaints and disputes and communicates with members via a regular newsletter. www.fishingguides.co.nz

Professional Hunting Guides Association

The New Zealand Professional Hunting Guides Association Inc puts in place processes and procedures to ensure the highest possible professional and safety practices by members and the safety of their clients. www.nzphga.com

Rafting Association

The New Zealand Rafting Association (NZRA) is made up of rafting guides, operators and other interested parties. It promotes the sport of white water rafting, industry safety standards and environmentally and culturally sustainable rafting practices.www.nz-rafting.co.nz

Rental Vehicle Association

The Rental Vehicle Association represents the vehicle rental and leasing industry in New Zealand and also represents the interests of operators who hire or lease passenger vehicles, minibuses, vans, coaches, trucks, campervans and motorcycles.www.rentalvehicle.co.nz

Restaurant Association of New Zealand

The Restaurant Association of New Zealand represents the people and organisations involved in the restaurant and hospitality industry across the country. The Association has 13 regional branches and a National Office committed to providing specialised services, support, professional development and networking opportunities, and industry representation. www.restaurantnz.co.nz

Sea Kayaking Operators Association New Zealand

The Sea Kayak Operators Association of New Zealand (SKOANZ) is a voluntary membership organisation with a Code of Practice and Guiding Qualifications developed to foster good industry practices. www.skoanz.org.nz

Tourism Industry Aotearoa

Tourism Industry Aotearoa (TIA) is the largest representative body for tourism operators in the country. It is independent, membership-based and represents more than 1500 businesses and organisations. TIA champions the interests of its members with Government and other decision makers. It builds partnerships between the tourism industry and Government, and works with all organisations involved in tourism. TIA also provides tools and information to help members run successful businesses. TIA manages key national industry events each year including TRENZ. www.tia.org.nz

Tourism Export Council of New Zealand

Inbound operators are responsible for providing a link between tourism businesses in New Zealand and the overseas travel companies that book them. The Tourism Export Council represents two levels of members. Full members are inbound tour operators in New Zealand, and allied members are product suppliers. www.tourismexportcouncil.org.nz

Travel Agents Association of New Zealand

The Travel Agents' Association of New Zealand (TAANZ) represents the travel agent and tour operator distribution system in New Zealand. TAANZ is a self regulating organisation promoting quality standards, service and performance. It has more than 520 member organisations employing more than 2400 people working in the tourism sector. www.taanz.org.nz

International Tourism Bodies

Pacific Asia Travel Association

The Pacific Asia Travel Association (PATA) is a membership association that promotes responsible development of the Asia Pacific travel and tourism industry. PATA aims to enhance the sustainable growth, value and quality of travel and tourism to, from and within the region. www.pata.org

The United Nations World Tourism Organisation

The World Tourism Organization (UNWTO/OMT) is an agency of the United ‎Nations that serves as a ‎global forum for tourism policy issues.‎ UNWTO plays a central role in promoting the development of responsible, ‎sustainable and universally accessible tourism. Its membership includes 161 countries and territories and more than 390 Affiliate ‎Members representing the private sector, educational institutions, tourism associations ‎and local tourism authorities.‎ www.unwto.org

Regional Tourism Organisations

Regional Tourism Organisations

Regional tourism organisations (RTOs) operate in around 27 regions in New Zealand. They are responsible for promoting their region to international and domestic visitors. Many work closely with Tourism New Zealand and their local industry to achieve this goal. Some RTOs are funded in part or in full by their local council, others are funded by annual membership fees. Access a full list of RTOs and contact details

Māori Regional Tourism Organisations

The eight Māori Regional Tourism Organisations (MRTOs) are self-identified collectives of mainly Māori tourism operators in a particular region. They exist to build capacity, encourage networking and the formation of relationships with key industry networks.

Tourism Marketing Networks

Cruise New Zealand

Cruise New Zealand (CNZ) markets New Zealand as a cruise destination to cruise lines. CNZ's membership is made up of airlines, hotels, inbound operators, regional tourism organisations (RTOs), regional authorities, providers, shipping agents and port companies throughout New Zealand. www.cruisenewzealand.org.nz

Food and Wine Marketing Network

The New Zealand Food and Wine Tourism Network's focus is on developing the number of high-end food and wine experiences available to international visitors via their travel agents. The Network was formed in 2004 and has more than 40 members including New Zealand Winegrowers, RTO's, wine and food companies and accommodation providers.

Ski Tourism Marketing Network

The Ski Marketing Network is made up of New Zealand's premier ski resorts and snow sports areas, their adjacent regional areas and Air New Zealand. The Ski Tourism Marketing Network combines resources to promote winter skiing holidays through advertising and public relations work, primarily focused on Australia. www.newzealandski.co.nz

Academic and Training Institutes


ServiceIQ works with industry partners to develop national qualifications in tourism and coordinate workplace training. https://www.serviceiq.org.nz/

New Zealand Tourism Research Institute

The Institute is based at the Auckland University of Technology. It brings together experts in the tourism and hospitality sectors to develop tourism research to support the development of a profitable and sustainable tourism industry. www.nztri.org