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Digital Content Specialist

Fixed Term role – Parental leave cover


New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.

newzealand.com is the primary call to action for our global digital marketing campaign. The site receives more than 30 million visits per year and plays a critical role in building preference for New Zealand and connecting consumers with travel sellers. Our Digital Team are on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.

As the Digital Content Specialist you will deliver high quality destination content for 100% Pure New Zealand web and mobile channels, primarily newzealand.com/travel. You will source, produce and curate content that will persuade potential visitors to come to New Zealand. As the subject matter expert, you will be the advocate for best practice content across the Tourism New Zealand network of creators and publishers and will use consumer insights and performance data to plan and prioritise content initiatives. This role reports to the Digital Experience Manager.

In making this happen, you will need experience in content production for digital channels and know how to match content to users’ needs and their behaviour to create a positive digital experience. You will be experienced in branded content production, digital content management practices and concepts such as information architecture and display highly articulate written communications. As a highly effective communicator and influencer, you will build relationships with ease as you collaborate with a wide variety of stakeholders to deliver results.

If you thrive in the digital content space, are solutions and achievement focused with a keen eye for detail, this could be your opportunity to help define and shape the content strategy for Tourism New Zealand.

To apply: Please send us your cv and cover letter and click apply now!

Applications close: Thursday 22nd March