New Zealand is the ultimate tourist destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
As the General Manager – Australia you will lead Tourism New Zealand’s, Australian market team and contribute to the leadership of the organisation. Reporting to the Director Commercial, you will be responsible for the development of the marketing mix for our largest international tourism market, accounting for almost half of all international visitors to New Zealand.
A key aspect of this role is to develop an integrated plan to drive superior outcomes, lead trade programmes, undertake cooperative marketing initiatives with local trade and airline partners, and to be the voice back into the New Zealand industry.
With your great track record in developing and managing effective relationships and networks to grow a business, you will be able to contribute effectively to an executive team, and provide grounded advice about the tourism industry - specifically in relation to Australia.
We need an experienced senior leader who can think strategically, and then operationalise strategy, who can demonstrate commercial acumen, and who thrives in a busy and challenging environment. You will need extensive hands on senior marketing experience ideally with in a range of organisations and have a good working knowledge of New Zealand.
If want to be an integral part of a leadership team and work at the forefront of digital marketing to make a real impact on growing New Zealand through tourism, then this could be the role for you.
To apply for this role, please send us your CV and cover letter and click the Apply Now button!
Closing date: Wednesday 20th June