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Marketing Channels Analyst  

  • Fulltime, Permanent
  • Auckland

New Zealand is the ultimate destination. Tourism New Zealand’s role is to attract visitors who spend more, stay longer, come in outside of the peak season and visit multiple parts of our beautiful country. This helps makes sure that tourism benefits New Zealand and New Zealanders.

Our CX, Technology & Data Team is on the cutting edge of digital marketing, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.

What will you be doing?

This is a newly created role reporting to the Digital Analytics Manager where you will be required to maximise the value of digital marketing efforts across all channels (digital media, organic, social and PR) through the delivery of actionable insights on the performance of our marketing campaigns. You will play a critical role in conducting analysis, drawing insights, sharing actionable conclusions and providing advice on analytical best practice to TNZ global organisation. You will help champion digital analytics and a culture of data driven performance optimisation across the business.

What you will need

We need someone with advanced digital analytics and digital media experience where you have measured and analysed marketing channels and campaign performance. You will need to be highly skilled in web analytics tools such as Adobe Analytics or Google Analytics, as well as digital media test and learn and forecasting and scenario modelling. Experience with dashboarding platforms, SEO & SEM reporting, social media platforms, paid digital channels including DoubleClick and Facebook Business Manager and web and media tagging implementation will also be essential.

The role requires strong people and stakeholder management skills as you will manage relationships with global managers and media partners on key innovative projects. The ability to articulate complex analytical data and findings is also critical.

Sound like you?

If you thrive in the digital analytics space and have a real passion for digital media, marketing and SEO, then we want to hear from you!

Hono mai ki a mātou (come join us!)

Please send us your cv and covering letter by clicking apply now.

Applications close: Sunday 27th October

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