What we do

Tourism New Zealand's Statement of Intent outlines our roles and responsibilities as a Crown Entity, and our intentions for the next three years. 

The 100% Pure New Zealand campaign focuses on the experiences you as a visitor can have within the stunning landscapes and awesome scenery of New Zealand. It is vital when our visitors get here that their experience reflects what they have been promised by the campaign.

Through our research, our work with the New Zealand tourism industry and involvement in initiatives such as Qualmark and i-SITE, Tourism New Zealand is able to help deliver on that promise.