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Core Leadership Team

Kevin Bowler, Chief


Kevin Bowler joined Tourism New Zealand

as Chief Executive in January 2010. He

has marketing and business leadership

experience spanning consumer packaged

goods, technology, and media brands in

New Zealand and internationally.

Before joining Tourism New Zealand, Kevin

was inaugural CEO for start-up Yahoo!Xtra, a

joint venture between Yahoo!7 and Telecom

New Zealand. Prior to that Kevin held a

number of leadership roles with Telecom

New Zealand including heading marketing

across all products for the consumer

business. He also has extensive packaged

goods marketing experience in

New Zealand and the United Kingdom.

Kevin is also on the Board of Qualmark, the

Tourism Industry Association, a member of

the New Zealand Screen Production Grant

Significant Economic Benefits Verification

Panel, a member of the NZ Major Events

Investment Panel, and a member of the

Tourism Growth Partnership Panel (as of

mid 2015).

Andrew Fraser, Director of


Andrew Fraser manages the most visible

aspect of the 100% Pure New Zealand

marketing campaign: the consumer

marketing and advertising activity. This

includes overseeing the communication

strategy, creative development, planning,

researching and implementation of

campaign and digital advertising activity

across Tourism New Zealand’s key

international markets.

Andrew is a seasoned senior executive

and marketing leader with over 20 years’

experience. He has developed and launched

one of New Zealand’s most successful drink

and youth brands in recent years, V Energy


Deborah Gray, General

Manager Corporate Affairs

Deborah Gray joined Tourism New

Zealand in October 2011 and oversees

the relationships with key New Zealand

stakeholders, including Ministers,

Government agencies, media and the

New Zealand tourism industry. Reporting

to Deborah are two teams covering

communications and industry relations.

Deborah has spent a number of years

working in primary sector communications,

including for the Ministry of Agriculture and

Forestry and the crown research institute


Brighid Kelly, General

Manager People

Brighid Kelly is responsible for developing

and implementing Tourism New Zealand’s

human resources management strategy to

ensure that the leadership and management

of all elements of the employee lifecycle

are aligned to our organisation’s direction.

This includes recruitment, capability

development, performance management,

remuneration and reward initiatives for

employees based in New Zealand and our

international offices.

Brighid brings a breadth of experience in

human resource management, organisation

development, change leadership and

project management which she has gained

working across a number of industry sectors

including ICT, forestry, and banking.*

Sue Parcell, General

Manager Finance, IT and


Sue Parcell is responsible for managing

and leading the financial and accounting

functions of Tourism New Zealand, while

also managing the IT infrastructure. She

also oversees the strategic planning and

reporting function.

Sue has had considerable experience in the

tourism industry, including senior finance

and general management roles. Prior to

this she worked in finance roles in business

services in New Zealand and overseas.

Sue is a member of the Qualmark Board.

Justin Watson, Director of

Trade, PR and Major Events

Justin Watson managed** Tourism New

Zealand’s global trade and PR activity

including leading the offshore trade

teams, the business events and premium

sectors, trade marketing and aviation

along with international PR and major

events. Justin joined Tourism New Zealand

in 2010 as General Manager - Marketing


With an extensive and successful marketing

career spanning 16 years, Justin has sound

strategic marketing and management

experience and a demonstrated track

record of successfully achieving marketing

and business outcomes.

* Brighid was Acting General Manager People from May 2014 to May 2015 following which time she was

appointed to the role on a permanent basis.

** Justin resigned from his role as Director of Trade, PR and Major events and left Tourism

New Zealand in February 2015 to take up the role of Chief Commercial Officer - Aeronautical at

Christchurch International Airport.