i-SITE New Zealand
Tourism New Zealand also supports the provision of information to visitors through our role with the i-SITE network.
i-SITE New Zealand visitor centres (79 across New Zealand) provide information and a booking service for attractions,
transport, accommodation and events to international and domestic visitors in New Zealand.
Tourism New Zealand has no ownership stake in any i-SITE centres. i-SITE New Zealand is a subsidiary of Tourism New
Zealand, governed by a Board of Directors. The subsidiary is the owner of the i-SITE brand and livery. Tourism New
Zealand provides staff, support services, business systems and marketing to raise the profile of the i-SITE network among
i-SITE New Zealand has established the membership standards that individual centres must achieve to use the i-SITE
brand and become a part of the network of centres. These standards are enforced by site inspections of the centres by
i-SITE New Zealand activity aligns with the Tourism 2025 framework, in particular the strategic theme:
Drive value through outstanding visitor experience through providing high quality information and service for
international visitors to New Zealand.
Link with Tourism New Zealand strategic priorities
Tourism New Zealand’snewzealand.com
activity is primarily aimed at achieving priority 2:
Drive preference for visiting New Zealand.
Activity associated with i-SITE is primarily aimed at achieving priority 5:
Optimise delivery capability.
Activity 5: Inspiring and informative information for potential visitors
Average number of total visits tonewzealand.com
Average monthly ‘active visits’ tonewzealand.com
Annual referrals via Essential New Zealand App
Average monthly referrals to industry vianewzealand.com
Level of user satisfaction with i-SITE maintained or
at or above 9.0/10
Active visits: A visit where the visitor interacts with the site’s content or functionality.
Referrals: the number of people who, once drawn tonewzealand.com
from paid search or display digital activity, are then delivered to an operator or
partner site where travel/experiences can be purchased.
i-SITE user satisfaction is relatively high although below the aspirational target of 9.0. The introduction of a Net Promoter Score to measure user
advocacy will provide new insights and specific verbatim user feedback.