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Core Leadership Team

Kevin Bowler, Chief Executive

Kevin Bowler joined Tourism New Zealand

as Chief Executive in January 2010.

He is an alumnus of the Stanford

Graduate School of Business in the United

States and the University of Waikato

Management School, and has marketing

and business leadership experience

spanning consumer packaged goods,

telecommunications, and media brands

in New Zealand and internationally.

Andrew Fraser, Director of Marketing

Andrew Fraser manages the most visible

aspect of the 100% Pure New Zealand

marketing campaign: consumer marketing

and advertising activity. This includes

overseeing the creative development,

planning, researching and implementation

of the campaign and advertising activity

across Tourism New Zealand’s key markets.

Andrew is a seasoned senior marketing

leader with more than 20 years’ experience.

Kevin is also a Board member of

the Tourism Industry Association,

Qualmark, The New Zealand Story, and

is a member of the New Zealand Screen

Production Grant Significant Economic

Benefits Verification Panel, the Major

Events Investment Panel, and the

Tourism Growth Partnership Panel.

Prior to joining Tourism New Zealand,

Andrew ran his own strategic consultancy

business in Auckland. He has held senior

marketing and executive roles with

Cadbury/Kraft and Frucor Beverages/

Danone, and developed and launched V

Energy drink, which has become one of

New Zealand’s most successful beverage

and youth brands in recent years.

René de Monchy, Director of Trade, PR and Major Events

René manages Tourism New Zealand’s

global trade and public relations (PR)

activity including leading offshore trade

teams, the business and premium

sectors, and trade marketing, along with

international PR, and major events.

René de Monchy joined Tourism New

Zealand in August 2015. René brings 15

years’ global experience in consumer-led

businesses including local and international

marketing roles for Fonterra and Heineken

and as Marketing Director at Asia Pacific

Breweries in Singapore.