Activity Two: Deliver key messages through third parties such as media, opinion leaders and
International media hosted from key Tourism New Zealand markets
Total media hosted
197 media visits
271 media outlets
Media from emerging markets
37 media visits
56 media outlets
Media from premium sector
28 media visits
Hosted media visits that feature a cultural element
(at least) 50%
Equivalent advertising value (EAV) of print, online and broadcast in Tourism New Zealand market
Content EAV (Tier 1 & 2 plus emerging markets)
Total EAV all markets.
EAV premium sector international media programme
Target not achieved due to a small number of niche media targeting ultra-high-net-worth individuals, efforts were redirected to increase
media outlet visits, resulting in overachievement of Equivalent advertising value (EAV) premium target.
EAV results are not always available for all activity; so results will underestimate the actual value.