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to Argentina, Brazil, Indonesia and the Philippines

to meet with product managers and agents. Tourism

New Zealand had a presence at eight trade fairs

throughout FY17 and for the first time in many years,

had its own exclusive stand at the world’s largest

trade fair, Internationale Tourismus-Börse (ITB),

Berlin. Tourism New Zealand together with eight

product suppliers conducted over 200 meetings with

travel buyers from all over Europe over three days

at the ITB. Of note, German visitors are our biggest

spenders across all markets, outlaying $5,300 on

average per visit.

Our Specialist Programme has gone from strength

to strength with more than 4,500 international

travel agents now accredited 100% Pure New

Zealand Specialists – a pleasing increase on last year

(n=1,577). We have extended the programme to New

Zealand travel agents and applied gold, silver, and

bronze status tiers and incentives for the international

market rewarding long-term and continually engaged


The 65 conferences secured through the support of

Tourism New Zealand in the past year are expected

to deliver more than $164 million to the New Zealand

economy. During the year we helped secure two

major conferences at the still-in-construction New

Zealand International Convention Centre in Auckland

(expected to deliver $11 million to the economy),

and a further two international conferences at the

Christchurch Convention Centre (due to open in 2019)

that will bring 900 delegates to New Zealand from

the Antarctic Research and Structural Engineering


Tourism New Zealand’s work to grow awareness of

New Zealand as a luxury destination with the luxury

travel industry is also paying dividends. Luxury Lodges

of New Zealand reported high net worth individuals

spent 42% more in the year ending March 2017 than

the year prior. While exact figures are not published,

it is not uncommon for high net worth individuals

to spend $50,000-$100,000 in a single trip. The

majority of luxury visitors hail from the US, accounting

for 50% of the overall luxury spend.

Pride in our global team

Finally, Tourism New Zealand has been recognised for

our staff engagement processes. In addition to telling

the New Zealand story to the world, we have looked

within to share our stories with each other through

our revamped intranet, Kōhanga, which allows staff

to keep abreast of projects regardless of location,

language, or time zone. Nielsen Norman Group named

our intranet one of the ‘10 Best Intranets of 2017’,

putting us alongside heavyweights IBM Corporation

that employs more than 400,000 staff. Kōhanga is

now included in Nielsen Norman Group’s model of

best practice for intranet design. Better still, we know

that Kōhanga is working for our staff. In our 2017 annual

engagement survey, 88% of respondents rated Kōhanga

as excellent or very good and 87% were very impressed

with our overall internal communications (including

internal social media platform Yammer and our internal


Te Aka


Thanks and acknowledgements

On behalf of the Board and Leadership team we would

like to thank all of our people for their exceptional work

over the past year and their ongoing commitment to

our mission – increasing the value to New Zealand of

international visitors. We would like to acknowledge

the contribution of former chief executive Kevin Bowler

who departed at the end of October 2016. We also

wish to acknowledge and thank our general manager

people Brighid Kelly who held the role of acting chief

executive for five months and kept Tourism New Zealand

on a steady path through the departure of the Prime

Minister and Minister of Tourism the Rt Hon John Key,

the Kaikoura earthquakes and the finalisation of a new

four-year strategy for the organisation.

We are very proud of all our people and look forward to

the year ahead.