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Core Leadership Team

Stephen England-Hall, Chief


Stephen England-Hall joined Tourism

New Zealand as chief executive on 3 April


Stephen has worked extensively in

management consulting in the digital

marketing, data, and technology sectors

across New Zealand, the United Kingdom,

and North America. Prior to joining

Tourism New Zealand Stephen was chief

executive officer of Loyalty New Zealand,

the company behind New Zealand’s

customer loyalty and data coalition, Fly

Buys, and the analytics business LAB360.

He has a strong background in

organisational leadership having held

Andrew Fraser, Director of Marketing

Andrew Fraser joined Tourism New Zealand

in 2013 and manages the most visible aspect

of the 100% Pure New Zealand marketing

campaign: consumer marketing and

advertising activity. This includes overseeing

the creative development, planning,

researching and implementation of the

campaign and advertising activity across

Tourism New Zealand’s key markets.

managerial positions including chief

executive officer, managing director,

growth and innovation director, and chief

client officer for social media marketing

company Syncapse Corporation, global

media agency Razorfish LLC (part of

Publicis Groupe), DNA, EDS, BT Global

Services, and CA Technologies.

As the Tourism New Zealand chief

executive Stephen is also a board

member of the New Zealand China

Council Board, the Tourism Industry

Aotearoa and The New Zealand Story.

He sits on the New Zealand Screen

Production Grant Panel and Significant

Economic Benefits Verification Panel.

Andrew is a seasoned senior marketing

leader with more than 20 years’ experience.

Prior to joining Tourism New Zealand,

Andrew ran his own strategic consultancy

business in Auckland. He has held senior

marketing and executive roles with

Cadbury/Kraft and Frucor Beverages/

Danone, and developed and launched V

Energy drink.

René de Monchy, Director of Trade, PR and Major Events

René manages Tourism New Zealand’s

global trade and public relations (PR)

activity including leading offshore trade

teams, the business and premium

sectors, and trade marketing, along with

international PR, and major events.

René de Monchy joined Tourism New

Zealand in August 2015. René brings 15

years’ global experience in consumer-led

businesses including local and international

marketing roles for Fonterra, Heineken and

Asia Pacific Breweries in Singapore.