Tourism New Zealand (TNZ) is pleased to invite representatives of the New Zealand tourism industry to participate in ITB Berlin 2026, “The World’s Leading Travel Trade Show” that will be held by Messe Berlin, Germany from 3 – 5 March. 

In 2025, ITB successfully brought back approximately 5,800 exhibitors from 170 countries to network, negotiate and do business in person. The show has proven to be a well-established platform for one-on-one meetings and networking opportunities with buyers from Germany as well as wider Continental Europe.  

Despite its size and uniquely diverse range of products and services, ITB Berlin is structured by geographical breakdown by destination, and halls are also divided by market segments e.g. Business Travel, MICE, Travel Technology / Mobile Travel Services, Technology, Tours & Activities (TTA), Cultural Tourism, LGBTQ+ Travel, Youth & Adventure Travel, Responsible Tourism, Medical Tourism, Luxury Tourism and Career in Tourism. The 100% PURE New Zealand stand, along with Tourism Australia and neighbouring Pacific islands are located in Hall 5.2. 

ITB Berlin will continue taking place over three successive days from Tuesday to Thursday with a renewed focus on exhibiting companies, trade visitors, buyers and the media.  

Key dates

• Prospectus uploaded - 1 August 2025
• Registrations open - 14 August 2025
• Registration closes - 5 September 2025
• New Zealand delegation confirmed - Mid September
• ITB Berlin 2026  - 3 - 5 March 2026

Event Prospectus & Registration 

• Event Prospectus - Click here to view 
• Registrations are now closed.

For more details

• Salina Sos - Events and Experience Specialist - New Zealand - events@tnz.govt.nz(opens in new window)
• Event Website Here(opens in new window)