China is an important visitor market that supports our strategy to attract high-quality visitors to Aotearoa New Zealand. High quality visitors contribute positively to New Zealand’s natural environment, culture, society and economy. Chinese visitors support this, tending to visit across the year, visit a range of regions, engage in cultural activities and have a high spend per day.

Kiwi Link Greater China led by Tourism New Zealand provides tourism whānau the opportunity to connect with buyers from Mainland China, Hong Kong, and Taiwan, to establish business relationships, address concerns & barrier through education, shape demand, and drive New Zealand holiday bookings.

Key dates

• Prospectus uploaded - 17 June 2025
• Registration opens - 1 July 2025
• Registration closes - 15 July 2025
• New Zealand delegation confirmed - 6 August 2025
• New Zealand delegates pre-departure briefing - TBC
• Kiwi Link Greater China – 17 - 20 November, 2025

TNZ Registration and Prospectus

• Event Prospectus for Kiwi Link Greater China(opens in new window)
• Registrations will open in July 2025

Reading

• Tourism New Zealand Event Code of Professional Conduct(opens in new window)
• Tourism New Zealand Event Terms and Conditions(opens in new window)

For more details

• Charlette Potts - New Zealand - Events and Experiences Specialist - events@tnz.govt.nz(opens in new window)
• Emma Zhou - Events and Training Manager - emma.zhou@tnz.govt.nz(opens in new window)