In light of Air New Zealand’s April announcement of a nonstop service between Houston, Texas and Auckland, Tourism New Zealand will take New Zealand to Texas the week commencing 12 October. The campaign will consist of a large glass truck travelling through Texas that will enable agents to experience Air New Zealand product first-hand.
Tourism New Zealand will leverage the hype of this new service and Air New Zealand’s in market activity during the same week by focusing on a sales mission opportunity in Texas.
The North America Product Sales Mission is an opportunity for New Zealand operators and IMAs to attend with the goal of forging new relationships. The Mission will begin with a business forum and market update in Los Angeles; this will include gathering US and Canadian trade partners for an update covering all business units as well as one-on-one appointments. This Sales Mission itself will combine one-on-one meetings with marketing managers, training with wholesale and retail agents, consumer events and networking opportunities.
We are aware that this Sales Mission overlaps with a Tourism New Zealand event in the South East Asia market and that operators and regions may not be available to attend the sales mission on this occasion - however the short term tactical opportunity afforded by the Air NZ announcement and subsequent roadshow could not be missed.